In the Age of Enlightenment, the availability of chocolate was expanding across European societies, eliciting criticism and even moral panic reminiscent of coffee and tobacco. These dialogues encompassed religious ideologies with divergent Protestant and Catholic standpoints on whether drinking chocolate was permissible during fast. Further, certain physicians highlighted negative health outcomes from the stimulant properties of chocolate.
The evolving attitude towards chocolate resemble the alternating societal trajectories of other substances. For example, alcohol has been consumed for different purposes throughout history but its moral, social and health perceptions have fluctuated.